Heisler isn't a play on another beer label; it's something all its own. Since Heisler's creation in the in the mid-to-late '90s, Studio Graphics has created a few different iterations of the brand -- the original Heisler gold ale, Heisler Lite, and the vintage Heisler for shows set in the '40s through '80s. You can also put anything in a bottle of Heisler, but when Studio Graphics sells one, it's filled with non-alcoholic beer. It's safe to say that Hollywood isn't sick of Heisler yet, and that might have something to do with its design. But it's Heisler that's their most consistent top seller. People are drinking a beer and beating somebody up or getting drunk. Heisler is TV's favorite fake beer, earning itself the nickname " the Bud Light of fake beers " for its on-screen ubiquity. For a recent shoot for It's Always Sunny In Philadelphia , Rummel says, the cast, which has spent a big chunk of its past 12 seasons drinking onscreen, "put the labels on regular cans of water so they could do take after take after take without getting sick. Nick Miller drinks it on New Girl.