Learn how to become an active listener. Selling is first and foremost a transaction between the seller and the prospective buyer or buyers the target market where money or something considered to have monetary value is exchanged for goods or services. Some people excel at directing and persuading; these are the super salespeople that truly are worth their weight in gold. In the second, the exchange is built on manufactured need created through marketing. As a salesperson, you will be more comfortable with some styles of selling rather than others, and probably more successful with that type of sales as a result. The ability to build long-term relationships with customers one at a time. Constantly looking for ways to promote products and services by handing out business cards and other promotional materials to get the word out.