He's fiddling with the radio controls. Fifteen years ago, when I was pregnant with my first son, every mother had a scan at weeks of gestation — it was a standard part of obstetric practice, as it still is today there is also now an earlier scan at eight to 14 weeks. If I knew, I would have projected a whole future for him or her. Steinberg, a bullish, charismatic showman, has been offering PGD for 14 years, but over the last two, he says, "the business has just gone wild". GIVF gives each family a framed picture of their embryos just before implantation. This is an area of our lives that we can't influence unless we pay for it.